This month, I’m reviewing a relatively old and established digital product teaching you how to be an Amazon affiliate from start to finish. The Amazonian Profit Plan has been around since July 2010 and some additions have been made last year (2011).
I’ll be sharing with you the product content (without revealing the details, of course), the quality of the product, it’s perceived value, authenticity, and unique selling factor. I’ll make my own conclusion at the end, but it’s up to you to decide whether this is for you or not.
The Amazonian Profit Plan by Paula and Wanda
The Amazonian Profit Plan is a pure digital product consisting of a 92-page ebook. It’s not one of those big-font, big spaced text as well, it’s a proper 12-font document, so it’s pretty packed. The product covers the following main topics on how Paula and Wanda builds their $10,000/month Amazon niche site system.
1. Choose five products in Amazon using our criteria.
2. Do a bit of keyword research.
3. Check out the competition.
4. Write a review for that product using our format…it’s not as hard as you think.
5. Post the review to your blog or website.
6. Get traffic to those pages.
According to their sales page, their system veers away from the “get the visitor to Amazon as quickly as possible” route that other programs teach.
The system focuses on building higher-quality reviews and useful content rather than thin sites that provide no benefit to the visitor other than channel them to Amazon for the cookie.
Well, as with any make-money-online product, there are quite a big income claim by the sales page and the original WSO thread.
The sales page claims that they’re averaging $10,000/month with this system, claims that the sites have around 10-20 pages of content on each but didn’t specify the number of sites created.
That’s a huge amount, $1.8 million in sales resulting to six figure commissions in 12 months isn’t something to joke about. Whether the income claim is legit or not, I have no way to find out. It doesn’t say how many sites it needed to generate that kind of volume and sales figures.
But the income claim isn’t the purpose of the review, I’m just concerned about the content quality and the value it brings.
Let’s move on.
The blueprint starts off with about 10 pages of high-level information of who Paula and Wanda are, then moves on to the basics of Amazon, why it’s profitable, and issues about US states that doesn’t allow Amazon affiliates due to tax issues.
The actual instruction content starts at page 11 where it begins the product search process.
Note that this ebook will not cover any technical details on how to get a domain, setup your website, and such. If you need help on that, you can read my post on getting started with creating a website.
Product Selection, Keyword Analysis, Competition Sniffing
As always, choosing the right product, doing the numbers through keyword research and SEO competition analysis is critical to ensure a high rate of success with any website.
However, instead of going with pure numbers by using keyword research tools like Market Samurai, the authors listed five key factors in picking the right product to promote.
Using their five criteria, you can pick profitable, easy-to-promote, and high-demand products that you can get started on.
From there, you can go ahead and do keyword research to determine traffic potential and viability. They’ve provided a very comprehensive keyword research tutorial similar to my Amazon Affiliate Blueprint, to be frank, nevertheless, it’s very comprehensive and it’s nice that it’s covered well.
Then it moves to checking your competition strength to see if it’s a group of keywords that you have a high chance of ranking high on.
The Meat of the Product – Writing Reviews
Ultimately, in order to create good Amazon review sites, you have to write good reviews that convert.
The ebook provides a good step-by-step instructions on how to organize your reviews and how to segment it for conversion. The authors spent 13 pages worth of content on reviews alone, and those pages are supplemented with review writing tips that tackle on things like copy writing, writing a story, strategic use of bullets and call-to-action sections, etc.
The final reviews that you’ll create using their blueprint should be very comprehensive, hovering between 1,000 words or more with certain products. Naturally, less technical products may not get you as much content, so it depends on the product. Write as much as the product needs to make recommendation and sale push.
Like I mentioned, the review section is the meat of this product and it’s very well written and organized.
The traffic generation section talks a lot of white-hat techniques such as manual blog commenting, guest posts, etc. Needless to say, these tasks take quite a bit of effort and having a VA would make it worthwhile.
The authors try to emphasize on quality of the backlinks for traffic rather than going the grey/black hat spam route. However, with today’s SEO environment with Penguin and Panda wrecking havoc on SEO efforts, these traffic generation techniques are harder to execute effectively.
The good thing is, with the type of sites you’ll be creating, getting relevant long-tail keywords and legitimate traffic referrals from other sources may still work to your favor.
While detailed, I don’t think the tactics mentioned on this section is as easy to execute as it seems.
The course ends with some very helpful sections such as:
Review Conclusion on Amazonian Profit Plan
I’ve people who’ve asked me if the Amazonian Profit Plan is a scam as the numbers are quite optimistic, but at the end of day, those sales figures are there to convince you to buy, and the usual ‘your results may vary’ disclaimer applies.
As I’ve mentioned at the beginning of this review, I’m here to provide insights on the content of Amazonian Profit Plan, and the content is very solid and comprehensive.
I have to admit I learned a couple of new things after reading this blueprint and I can see how newbies can find this product very favorable.
I have some apprehensions with the backlink models in this day and age as well as the effort required, but if you’re playing the SEO game, there’s no getting around it. Backlink building and traffic generation is a time-consuming task.
The bonus sections of the PDF are very useful and can be implememented quickly if you need to outsource and optimize existing Amazon review sites that you have.
Who is this recommended to? I’d say the newbie who wants an A-Z blueprint to get started would benefit the most and as long as you’re willing to put the work in and follow the system, you’ll develop high-value review sites with the Amazonian Profit Plan. It may not suit advanced Amazon affiliates unless you’re looking for new ways to write reviews.
The only reason why I can’t give this higher than a 3.5 star is the price, at $97, it’s not cheap for a digital e-book, it’s not cheap even for a physical book, but as a writer, I’d understand the effort required to write such a product as well.
If you’re just starting out and need something to hand-hold you throughout the process, then the cost is worth it, as long as you follow the advice given in the book.