This post relates to my micro niche site project involving coffee pots. You can read the entire sequence of this project on the Coffee Pot Niche main page.
Moving Up the Search Ranks
As I’ve mentioned in my Finally Indexed by Google post, I was pleasantly surprised that my almost-empty site was able to place in the top 20 already in Google search for my main keywords. However, according to Google Keyword Tool, most people search using the shorter, 2-word phrase than the whole, 3-word phrase that my URL spells out.
The shortened 2-phrase version of my keyword accounted for 9,900 searches per month (broad search), 480/month (phrase search) compared to my actual 3-phrase keyword, 880/mo (broad), 36 (phrase). I also found out from the tool that the related terms involving specific types of coffee pots receive quite a number of searches as well and these additional keywords add up to over 5,500 additional searches to my main keywords.
Naturally, I need to optimize for the 2-phrase keyword more. As well as include pages and content that provide people information related to other related long-tail keywords they search for.
I also noticed that my site doesn’t show up if I used pot (singular) compared to pots (plural). I need to deal with that as well.
What does that mean? That means, my site right now only caters to those who are searching for my main 3-phrase keyword. If they typed any of the other keyphrases mentioned above, I won’t appear in their search results. In the Google world, anything outside the first page of search results is practically invisible.
Adding Content For Users
As much as we try to optimize our sites for search engine ranking, ultimately, it’s the human readers that we’re catering for. After all, search engines won’t click ads or buy from our affiliate links, people do!
I spent around 2 hours writing content for the rest of the site, rewriting headers and titles concentrating on the keyphrase and mixing up singular and plural terms as well.
After about 24 hours, Google already picked those changes up and my ranking for my main keywords and the site moved up a couple of spots from 17 to 14!.
I still can’t find my site manually on Google for the 2-word keyword phrase but with more pages being indexed and crawled by Google over the next few days, I’d expect my site to at least show up in the first 20 pages of Google with those respective terms.