Pinterest is the hottest thing going right now in social media. Unlike other social media sites, Pinterest is a more ‘sharable’ platform than other visual micro blogging sites like Tumblr and Posterous and the way Pinterest allows easy viral ‘repins’ make it an intriguing and unique site for marketers, bloggers, and business owners alike.
As hot as Pinterest may be, you must know if it is the right platform for you. Many people just hop onto any new social site bandwagon just because it’s popular even if it’s absolutely pointless for their businesses.
Take a look at this great infographic from Maria Peagler from on how to effectively market using Pinterest. It sums it up really well.
The videos I’ve curated below should be watched sequentially. The videos will help you understand what all these Pinterest craze is about, whether or not it’s the platform for you to spend time on marketing, and learn how to do market on Pinterest strategically.
A Marketer’s Guide to Pinterest
This is a great infovideo created by MDGAdvertising covered the most important aspects of Pinterest – the demographic information:
The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.
Affiliate Summit Webinar: When Pinterest Met Affiliate Marketing
This is a great video explaining the top-level issues, advantages, and challenges of using Pinterest for marketers. This video covers:
Basic Usage and Tutorial
How To Use Pinterest: Video Tutorial Use It Effectively For Business Robert A. Velarde Explains How To Use Pinterest For Business!
How to Create Unique Images to Use on Pinterest for Leads
April Marie from MLM Coach shares the video below and teaches you on how to create unique images that generate leads.
Promoting Your Products on Pinterest, The Right Way
Megan Auman of Designing an MBA shares the right way to use Pinterest to connect with potential customers and drive traffic back to your site.
The videos above should give you more than sufficient information on how to determine whether Pinterest is right for your business or sites, whether the demographics of Pinterest matches your business, and inside tips on how to use Pinterest beyond casual sharing and entertainment use.