With all the planning required for an Amazon niche site, it’s critical that your WordPress theme suits the Amazon products you’re promoting as well.
From color swatches to structure to usability of a good niche review site, there’s a lot to consider when starting your review site and this article breaks down five of the best Amazon niche site WordPress themes in terms of visual appeal, conversion, and ease of use.
Before creating your site, however, make sure you’ve structured your content and navigation correctly, otherwise, you might not get the SEO results you want. Grab the free Amazon Affiliate Blueprint here for reference.
You can expect a more professional looking site that won’t drive visitors away and in turn, better conversions as well.
Free or Paid WordPress Themes for Amazon Review Sites?
You can use both free and paid premium themes for your site, of course, but there are some distinct advantages of opting in a premium theme instead of a free ones such as:
|Premium Theme||Free Theme|
|Clean Coding||Yes||Yes (Some)|
|Required Backlink to Author||No||Yes|
The amount of immediate support and ease of customization are good enough reasons for many to invest in a premium theme.
If you still prefer a free theme, make sure you only download from legitimate repositories like WordPress.org as many ‘free theme’ sites embed links and codes that either hijack your affiliate earnings or links to an external site that may be detrimental to your SEO efforts.
Best WordPress Themes for Amazon Review Niche Sites
So let’s get started. The themes are listed in no particular order, but I’ll do my best to suggest what kind of niche works well with certain themes.
WP-Critique By Solostream
I tend to like creating bigger review sites, one that has more than 20 products reviewed with at least 10 or so info articles. I find them better converting than thin review sites.
WP-Critique by Solostream is one of the newest themes in their theme pack and it’s excellent for a professional-looking product review site.
All the high-end features present in a premium WordPress theme and the support available is hard to match. They’re significantly cheaper than Studiopress, for example, since you get access to all their teams with one subscription price.
Elegant Themes InReview
I like this theme for a several of reasons:
1) Really clean and professional design. It fits the serious product market more than digital goods unless you start changing the fonts and color scheme (which are pretty simple with Elegant Themes’ back-end administration).
2) Inclusive rating system for both author and user.
3) Instant call-to-action buttons integrated.
The InReview theme is a safe, go-to theme for me that suits many physical product niches, particularly if you want to show off medium sized images (400-500px images).
I use this free theme for one of my most successful Amazon niche sites, and to give credit where it’s due, I discovered this from M.K of Winkpress.com, you can check out the great post on building an Amazon store for free here.
I used his exact tutorial from top to bottom and created a toy niche website that has been making money since the first month it went live.
The Magazine Basic theme works in this regard because I was using Amazon Product-in-a-Post plugin that manually creates a store front within WordPress.
There’s a lot of hard work involved populating a big site like I did (over 50 products) but if you’re just adding 10-15 products, it’s a cinch.
I don’t want to replicate the steps to create an Amazon store with Magazine Basic as MK already listed it, but if you’re going to create a site with a lot of products or plan to use an automatic product insertion script like WP-Zon Builder, then this theme is just perfect visually and for conversions.
I’ve used the original Weaver theme with good success in the past for both a content-based blog as well as an Amazon + Adsense site. The new Weaver II is just a lot better than the old one with so much new features and even faster loading.
Weaver II supports mobile right-off-the-bat, no plugins required. In addition, you can show or hide specific elements on pages and posts as well.
Remember that Weaver II is a free theme, and while there is a Pro version that’s great for those with advanced HTML/CSS experience, I feel that the free version will make most Amazon affiliate publishers happy.
Last but not least, the ProReview theme. This is one of the best themes you can use for Amazon review sites. The features are just plenty and very suited to convince readers to take action and click your “buy now” buttons. All you really need to do is write convincing content.
Like Elegant Theme’s InReview, it features ratings features, ad management, custom menus and easy-to-customize interface.
One key and worthwhile feature of ProReview is the ability to change layouts easily, allowing you to mix and match page layouts depending on the purpose of the specific page.
The ProReview theme is extremely easy to use and very professional looking.
Theme Download Links
Pick a theme that matches your site’s intended purpose. Or in case of Solostream and Elegant Themes, just get the cheap subscription for over 60 available themes.
I own and use all of these themes across my different sites and blogs and I literally try a new theme almost every other month for testing.
These themes work and I’ve basically narrowed down my list to those 10 for the most part, which streamlined my website production quite a bit.
The premium themes often pay for themselves as the support is just stellar for a CSS noob like myself. You can’t go wrong with any of these.
If I must pick just one for Amazon affiliates, it’d definitely be the Elegant Themes pack for value, ease-of-use, and visual appeal.